Times Square Billboard New York

Premium Blend | Original Penguin Campaign
May 18, 2016

Dave White was invited to create the artwork for the latest Original Penguin Premium Fragrance inspired by the latest release. 


Extract from the Penguin Blog... 


Illustrious pop culture artist Dave White composed a contemporary take on the fragrance bottle while developing the national ad campaign for PREMIUM BLEND. A pioneer of the “Sneaker Art Movement,” White has transformed a piece of glass into a piece of art. The imagery features a colorful yet abstract intricacy of detail that encompasses the bottle while portraying the splashy sophistication of the scent.  


The campaign was launched with a billboard in Times Square New York. 

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